Profile

You’re choosing between agencies that don’t really know your business and freelancers who can’t take full ownership. There’s a better model.

I work with scale-up founders and marketing leaders who need a partner who gets to the heart of the problem, builds the right solution, and owns the outcome from start to finish.

I lead and deliver end-to-end — from positioning and content strategy to websites and campaigns. AI-integrated workflows built in as standard, so you get speed without sacrificing thinking. When a project needs a specialist, I bring in the right people. You always work with me.

Clients include GoodNotes, Yonder, Florence, Hello Vet and JAX District — across UK, Europe and the Middle East. Previously Global Head of Creative Strategy at EF Education First.

If your company needs to grow, your market is shifting, or you’re launching something that needs to land — let’s talk.

mail@elenacarl.de

Service

I work end-to-end — from positioning and content strategy to websites and campaigns. When a project needs a specialist, I bring in the right people. You always work with me directly.

Working with scale-up founders and marketing leaders across UK, Europe and the Middle East.
EN · DE · ES


Services


Brand Building
Brand Positioning & Creative Strategy
Visual Identity and Brand Design Systems

Growth & Engagement
Customer Acquisition & Retention Strategy & Creative
Product Marketing
End-to-End Marketing Strategy and Design
(digital, social, offline, merchandise, spatial, OOH)

Customer Experience Design
UX/UI Design
Spatial Identity
Retail & Workplace Branding

AI Integration
Ideation, Production & Scaling
Workflow Optimization
Process Innovation


Why Work With Me?


Results-Oriented Approach:
I focus on delivering solutions that drive real, measurable business outcomes.

Tailored Solutions:
Every brand is unique, which is why I craft personalized strategies that are aligned with your specific goals.

End-to-End Expertise:
From creative strategy to execution across all touchpoints, I ensure consistency and impact throughout your brand’s journey.

Profile

For enquiries, collaborations
or more information please contact:

mail@elenacarl.de

Elena Carl
Barcelona

Let’s talk.